Partnership
6 YEARS
Sole digital partner since 2020.
Scale
8 FIGURES
Built from zero, across apparel, CPG, and membership.
Email list
600K+
Email subscribers, built primarily through campaigns we run.
SMS list
200K+
SMS subscribers on a fully integrated program.
Acquisition
84 GIVEAWAYS
Now the brand's largest top-of-funnel channel.
The starting point
A founder who'd already been let down once.
Nik and his team had a product, a category they understood, and a clear shot at building something real. What they didn't have was a partner they could trust to actually ship it.
The first person they brought in to build the site wasn't getting the job done. Communication was bad, decisions were slow, deadlines moved, and the platform direction was wrong for where Enrforce was trying to go. Every founder we've worked with at this stage of growth has some version of this story.
We started small. A migration off the wrong platform, onto Shopify, on the free Dawn theme with a handful of clean updates. No custom build, no brand refresh, no fractional anything. Just showing up, communicating clearly, and shipping what we said we'd ship. That's all Nik needed at the time.
That's the foundation the rest of the partnership has been built on. Every expansion of scope since, from custom theme to custom apps to brand to email program to membership platform, started from the same baseline: ship the current thing well, then ask what's next.
The work
Built, run, evolved, and shaped on retainer.
The Enrforce engagement has never been a project. From the first month it's been a single retainer covering every part of how the brand reaches, converts, retains, and presents itself. The scope has expanded as the business has grown. The model hasn't changed.
01. Build
Custom Shopify storefront
A ground-up theme designed around the buying psychology of the category. Custom product page architecture, modular landing pages for paid media, conversion-optimized checkout, and a full content system the brand's voice scales through without us.
02. Retain
Klaviyo and Postscript program
Full email and SMS program standing up from launch. Welcome, abandoned cart, post-purchase, win-back, replenishment, VIP. Built around acquisition-fed retention, since Enrforce's growth has been giveaway and campaign driven from the start.
03. Lift
Continuous CRO program
Always-on testing across product pages, cart, checkout, and key landing pages. Hundreds of tests across the partnership. The current iteration of every page reflects everything the testing program has settled.
04. Acquire
The giveaway engine
84 giveaways designed, built, and run since the first one shipped in 2021. Now the brand's largest top-of-funnel acquisition channel. The engine has been rebuilt, refined, and rebuilt again as the audience, the offer, and the economics have evolved.
05. Build Again
Custom apps. Built when off-the-shelf broke.
The original third-party entries tool had been acquired by a larger company that couldn't sustain Enrforce's scale. It broke in the middle of a live giveaway. In a giveaway business, that's not a customer service problem. People had paid for entries they couldn't see, and trust was on the line cycle by cycle. For weeks we ran two operations in parallel: one team reconciling entries by hand to keep the live giveaways running, another team rebuilding the entries platform from scratch as a custom application Kobrina now owns and operates. It has run every Enrforce giveaway since. The membership platform came next: a custom front-end on Recharge that now serves 20,000+ active members. We're now building the second-generation layer on top, a boost system that replaces standard tier structure with earned and purchasable upgrades.
The partnership
Past a certain point, a retainer stops being an agency relationship
Most agencies sell scope. We sold scope at the start too. But six years in, the Enrforce engagement isn't really a scope conversation anymore. It's a partnership conversation.
The operating lens we built around the engagement is trust. Giveaway businesses don't sell entries. They sell the belief that the entries count, the giveaway will run as promised, the winners are real, and the brand is who it says it is. Every decision we made for Enrforce was trust infrastructure, from the entries platform rebuild to the brand voice to how the team showed up during a crisis. Most agencies build what they're asked to build. We built toward the thing the business was actually selling.
That kind of work shows up in places a typical SOW doesn't reach. Early on, the brand was nervous about its political voice, worried about alienating customers. We told them they couldn't appease everyone, and that the right move was to lean into the audience they already had instead of softening for an audience they didn't. They leaned in. The business grew faster because of it. That's the kind of call a vendor never makes. It carries reputational risk for the agency, and it requires being right. We make it because we're working on the actual business, not protecting our optics.
Past a certain depth, the relationship looks more like a fractional operating partnership than a retainer. We say so explicitly here because it's true of Enrforce specifically, not because it's what every Kobrina engagement becomes. Most start as retainers. The ones that grow into operating partnerships are the ones where the work justifies it on both sides.
I hired Brian before Enrforce had any revenue. We're an eight-figure brand now and he's still the only digital partner we've ever had. Store, apps, email, brand, all of it. The thing I actually pay for isn't on the invoice: he's my first call on hard decisions, and he'll tell me what I don't want to hear. He's usually right.
